Saturday, December 17, 2011

Fremont - The way to dress for the cool cats.....









Inspired by the days when Hollywood partied in the Desert (Palm Springs & Vegas Baby), Fremont's line is chalked full of details and innovation that give California casual a fresh look. Designers - Devin Carlson, Brittany Pham, and Jessica Loria create garments that reflect an era of martinis, lounge acts, and pool parties. Seems like we the Gatsby taken care of on this one.......










"Originally based out of the East side of LA, Fremont is now located in downtown where we have opened our new showroom & design studio. The name 'Fremont' comes from the early resort movement in Las Vegas and Palm Springs. We like the idea of everyone having an accessible place where they can escape daily life and getaway somewhere. At that period in time, industry was executed with a greater attention to detail ensuring the customers satisfaction and continued business: these are the same principals that we stand by."









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