We started talk about In4mation and also of the upcomign trends in the market. This was back in 2006. He and I had a long conversation on shoes, hats, the effectiveness of branding to the young culture of kids. The "stickiness" that is needed to keep your brand on the kids minds for a long time. It has to be "cutting edge, fresh, jive, kicking it" are some of the words i remember throwing around.............His smile from the island lits up very slightly but unfolds a gigantic feeling of acceptance.
CHECK OUT THEIR SITE: IN4MATION
(the new "batteries not included" skateboards)
We can fastfoward now to 2011, I spoke with Jun just last week on the computer about his new products, his clothing stores, events, and most of all the conitued success of In4mation and their Aloha Army. Jun and the crew have 2 stores that satisfy the skate, surf, and lifestyles all over the world. They are featured on many clothing sites and custom skate shops:
Karmaloop.....Radio Boardshop.......5 & a Dime..........UNIV
The In4mants keep the designing clear and concise. Their messages are pure and GRIMEY......"REPSECT LOCALS" is the one i feel comfortable with. Living in an area of resorts, tourists, and our huge government; it takes a second to realize that before all of us came to be.....there were the OG's, the LOCAL's, the FRONT RUNNERS of our progressive lifestyle. The ones that stepped out of the box and showed us the way to "abnormal greatness." Stepping out of the box is something that Jun is comfortable with. He is a champion surfer (leash free) and now is tackling some of the biggests natural waves in the ocean.
Jun Jo was just featured in "Red Bull's Tai Fu" movie. It is worth a watch and a breathe taker. Jun takes down a huge wave from the Typhoon in Japan.
If your looking for the Islands, the low key bros, or just some killer threads In4mation is where its at. Check the new Salessie line (hat, shirt, and watch).
KEEP IT IN4MATION!!!
No comments:
Post a Comment